Well, that would be nice wouldn't it? It hasn't however I would like to see it done. And this is the story behind why.
Story Behind Why
Whilst watching a documentary on Charles Manson last night I came across the advert for Skinny Water that took me back and made me wonder how this was allowed to be aired. See it here
This seems like something to come straight out of Hollywood that dupes people into thinking normal water is so unhealthy. Damn, what have I been doing all my life, drinking tap water.
The product is of course flavoured but it takes a while to introduce the fact it isn't normal water. As for added natural ingredients, well, it looks like something to reel in the already gullible consumers of bottled water.
It wasn't this that really got me going (although those who know me know of my dislike of bottled water), it is the name of the brand, Skinny Water. It does not present itself as the Skinny Latte does - A Latte, but without fatty milk or whatever (I'm not a coffee connoisseur, I like it black, strong and no sugar), but there is NOTHING to take away from water. I think that is how it was pitched, and used in it's defence for the word 'skinny' however it really doesn't come across in that way.
The tag at the end of the advert says "What are you Waiting for? Get The Skinny"
That is what it reads however listening to it just says "Get Skinny", which I think is a terrible misrepresentation of what the product does (its water for Pete's sake) and it seems to promote and add pressure to those who may want to lose weight. There is nothing different about this product than drinking 3 bottles of tap water a day to stop that feeling of hunger - Water fills space in the tummy.
This is supported by a forum threat I saw about the product and what is mroe worrying is that 13 year old girls are writing in asking for advise if they should buy this product so they can become skinny. Check it out here
I really don't think this advert or product should be on TV, certainly in the format it is now. It is just atrociousy and wrongly suggestive of what you should look like and the ways of going about it.
If you fancy complaining, you can do it at the ASA website here
Am I over reacting?
Am I just in my thinking?
Let me know
Cheers, Scott
(P.S. If anyway one has any ideas why I am being prevented from embedding videos from outube, let me know, would make it easier for you all)
Nutrients, Fruit extracts and minerals... - is it suggesting you can drink this rather than have a meal?! It is pathetic in my opinion. Food is one of the best things a person can enjoy in life. It's the word Skinny in this ad that says it all for me and reading those young peoples comments on the other blog. Being healthy doesnt come into the advert, indirectly its sending the oposite message - get skinny which is what?- size 0 now - we all know this aint healthy. - But f**k it you'll be SKINNY!- Skinny - new word for beautiful? Il take this ad down the youth centre in sept - im sure we can debate it and decide on whether putting in a complaint. Not over reactin in my opinion Scottie B :)
ReplyDeleteThank you for the feed back. let us all know what they think of it.
ReplyDeleteIn addition you can help it get off air by following the link at the end of the blog, to comlain :D