Katona is dropped

Kerry Katona has bee dropped by Iceland FINALLY, after News of the World published hotos of her snorting Cocain in her bathroom.



Iceland who previously had stood by her when going through some highly public, personal problems, saying she was a normal mum going through the problems of fame, and sticking by the side of someone who is mentally ill.



This however, is something different that cannot be supported. She had a close shave on GMTV last year when she was slurring her words. She was only ket on as the brand ambassedor because they had already shot the Christmas campaign - too expensive to re-film.



I am supprised however it took this long to get rid of her. I can understand that the problems she endured were because of her illess and normal to anyone, a part of the charm that probably that made her a great person to front the Iceland brand. However I still do wonder what effect it had on the Iceland brand. Even as a student I would much rather go to Lidl than Iceland not only because the food was better quality, but I just didn't want to be seen dead inside the iceland. I know I am not the target market, however others should not be so obviously unwilling to enter the shop. Hey, La Sensa isn't targeted at me, however I was not nearly as nervous to enter with my housemate as I was going into Iceland.



This I put down to Kerry Katona. I can understand she may be a great role model for people in the same situation as her, however Iceland's TA isn't full of washed-up celebs, but young mums, who I am sure don't really aspire to be like her. She is a state.



Enough of slating Katona, this is not a Red Top, so who will be the next person to represent Iceland alongside Coleen Nolan? Katie Price maybe?



Get it right Iceland.





Cheers, Scott