Now all of the exitement of last week's Graduation has been swept away in the weekend storms, I had better get my gear together to continue hunting those hiding Job.
I do fear that I have been looking in the wrong direction. I have been looking for jobs in the Digital forest (A natural destination for this climate), at the media sales market (jobs here are the first to suffer but first to pick up when it gets warmer) and also sports marketing in North America (a separate breed of job all together). Where I need to be hunting is in the dreamy world of TV advertising - Either get chummy with those that own the space, or those agencies who farm the TV land for profit.
There are many that say the land of TV has been over cultivated, and less people are buying into the products and entertainment that it has to offer - People would rather go to the Internet Market, because it's cheaper for both producer and buyer, and it can be bought/consumed any time of the day.
However, the days are getting shorter, the nights are longer and the time spent on the sofa all cosy are becoming somewhat more frequent - Oh and it's that festive period of Christmas. I know that Christmas is a fantastic commercial period for most companies, and for all the media land who are there to promote what these companies have to offer, however I do fear that one has fallen into the trap in assuming TV has had it's day, no matter how good and relevant it still is - therefore ignoring it. Digital is all very exciting and there is a lot of focus there whether its graduates looking for jobs, or advertisers looking for cheaper, and more creative ways to attract audiences.
I think it is easy to do because it is comparatively Old Hat, but TV has to be the biggest commercial driver in the Christmas period- and this is why:
My neighbour's daughter is 10 years old, and whilst in the car talking about TV she said; "I don't watch that much TV really, but I have started to watch a lot more so I know what I want for Christmas".
huh? YES, I know, I couldn't believe it either - she watches more TV so she knows what she wants to buy. For both those who have studied and/or worked in advertising and marketing, to those who have not, this seems a bit too passive and 1970's to not take this statement with a pinch of salt. However I do believe there is a bigger picture behind it. The internet can be a dangerous place for adults and children a like - both what you can find on it, and those who use it. A probable reason for my neighbour not allowing her child to use the Ultimate Argos Catalogue that is 'The net'. Because of this limited access to the internet, TV and WOM is the main way for children to discover and discuss new toys.
The playground is their forum, it's just a shame that it isn't that accessible.
On that note I would like to wrap up this Christmas based blog and conclude that TV is still the point of call for kids who want toys - whether at Christmas or any other time of the year. It always has been and for the next couple of years, will be in the future. TV is as much NOW as digital is and I think we seem to forget that because digital and online are exciting and still growing and TV has become standard and even boring, no matter how good a job it does.
So an end to this ost, I will still endure the job search within digital, media sales and Ad agency as well as TV/traditional, because as we all know, the Future is Bright, the Future is Integrated. Good luck to you all in all your job searching endevours wherever you may be looking.
Cheers, Scott
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