I may be thick but I really don't get the new Fosters adverts.
I understand the concept, "get a bit of Australian in you" however it is the visuals of the advert I really don't understand.
With the first one, Katos grad dad crashed in Japan, and Kato is now lost in the Australian Jungle. . . OK. fine. I get that (after studying the video on youtube just now). But, he finds an old radio transmitter, and looks like he is going to get killed by some aborigines - this is where we find that Kato is 25% australian. So stays in the jungle to party . . .
Does this mean that Australians are racist and will kill you if you're not Australian (and are British people OK as most Aussies are decendents of the British?)? why didn't he go and party in Melbourne, or Sydney, or Caberra?
The 75% American one makes even less sense.
Although they may work, I feel I have been left with way too many Questions which is not great for a advert at all. Well, not something that is trying to be funny. They have a great repertoire of funny adverts but it just doesn't work this time. Highly disapointing.
Like I said, it may be me being Thick, so if I am, I am sorry, but Fosters isn't an elitest beer, and need to make it easy for thick people like me.
Scott
Friday, 10 July 2009
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